Job Description

Overview

Join to apply for the Director, Social Media role at Tennis Channel .

This role is based in our Santa Monica, CA office.

What Youll Own

Lead the Strategy

• Drive the vision and execution for organic social across all platforms (Instagram, TikTok, YouTube, Facebook, X, Threads, etc.), with a clear focus on audience growth, tune-in, engagement, and subscription conversion
• Define platform-native strategies that ladder up to company-wide KPIs across Linear, Streaming, FAST, App, and Events

Tell the Story

• Oversee the development of social-first video, static, and short-form content that fuels engagement and connects to what fans are watching in real time
• Ensure all social touch points reflect our evolving brand voice and visual identity

Measure What Matters

• Own social analytics, reporting, and insightsdefining benchmarks, evaluating performance, and translating data into actions that drive results
• Identify cost-effective tools and platform upgrades that drive efficiency and output without sacrificing impact

Protect the Brand

• Act as the front line guardian for the brand during real-time events or issuesmanaging sensitive moments, escalating when needed, and responding with confidence and care

Champion the Culture

• Stay ahead of platform trends, algorithm shifts, and emerging formatsensuring were not just keeping up, but setting the tone
• Partner closely with production, programming, DTC/product, ad sales, and partnerships to amplify cross-functional priorities in a fan-first way

Build the Team

• Lead and mentor a high-performing in-house social team, including platform specialists and content leads
• Champion a collaborative culture that prizes speed, quality, experimentation, and fan empathy

What Youll Need

• 10+ years of experience leading digital and social media strategypreferably within sports, streaming, or entertainment
• Bachelor's degree
• Deep knowledge of organic growth strategies, community management, and platform mechanics
• Proven track record of turning real-time moments into brand-defining content
• Data-savvy mindset with fluency in reporting tools, analytics dashboards, and platform-native insights
• Experience working with creators, athletes, and talent in a way that feels authentic and aligned
• Excellent leadership skills, with a passion for mentoring talent and building strong cross-functional relationships
• A love for sportsand a curiosity for how fandom is changing in the digital era

Why This Role

Youll report to the SVP of Marketing , with visibility and support from a visionary new CEO who is transforming Tennis Channel into a future-forward, digitally dominant brand. This is more than a job. Its a chance to help reshape how the sport shows up in culture, every day.

Tennis Channel is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About the Company and Benefits (highlights)

Salary range and benefits are provided as part of the compensation discussion. This includes participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

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